Fake news sites have long been used and embraced by online marketers as a powerful sales tool. You might have seen a fake news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this means for online marketing.
The most popular signs of a fake news site are the supposedly legitimate news report video on a product coupled with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the item has been featured on these reputable news sources in the past, and the sole reason these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it in the past by simply using paid advertising to get their product listed on these reputable sites. So once they say that their product has been featured on CNN, this simply means they have purchased a banner ad to appear on CNN's website
This really is one of the major ways which these sites have been in a position to sneak underneath the radar seemingly playing by the guidelines around this point. But now the FTC has passed a fresh law which forbids the utilization of these sites as an advertising tactic. Numerous consumers were likely feeling betrayed and tricked until enough of them complained to get the Federal Trade Commission's attention.
It won't take lengthy with this to pass into other niches. If you've been using these kind of sites as your landing pages, it might be time for you to search for additional options with regards to marketing your products or services.
The FTC has also come down on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are precisely what they're talking about.
As the FTC is tightening its watch over affiliates, there are still ways to happily coexist and make serious money online through white hat marketing practices. The key so far as the FTC is concerned is transparency in marketing.
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